Figure 27. Assessment of the image of the Zara brand at the archetype level in the different countries of the study, (Millward Brown, 2012)
 
 
9.- The personality of luxury brands according to BrandZ As we have done with the fashion category. We are now approaching to assess, always from the studies of Millward Brown, the personality of the brands in the luxury category in Spain. It should be remembered that this study was carried out in 2012 and is the last one carried out by MB on this category in Spain.  
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Last-modified: 2020-05-12 (火) 04:07:40 (65d)